Adobe Firefly is Adobe’s family of generative models – image, video, vector and design – trained on licensed and public-domain content so output is commercially safe for client work. It powers Generative Fill and Generative Expand in Photoshop, text-to-vector in Illustrator and the standalone Firefly web app.
Firefly’s hook for professionals is workflow: generations land directly in the Creative Cloud apps teams already use, with Content Credentials attached for provenance. Free credits cover casual creation; Standard ($9.99) and Pro ($29.99) plans buy generations for serious production, with enterprise controls available.