Klaviyo is the ecommerce marketing platform of record: email and SMS flows wired to shop data, predictive analytics (churn risk, lifetime value, next order date) and segmentation that rebuilds itself as customer behaviour changes. Aixploria’s automation category rates it 4.5/5, and it remains the default retention stack for Shopify-class stores.
A free tier covers small lists before you pay, and the Email plan scales from $20 per month with active-profile counts – SMS adds credit packs from about $15 per month. Against all-rounders like GetResponse or HubSpot, Klaviyo is deeper on commerce data and pricier as lists grow, which is exactly why brands graduate to it rather than start there.
