Semrush is the all-in-one SEO and digital marketing suite: keyword research, position tracking, site audits, backlink analytics and competitor intelligence, now extended with an AI toolkit that tracks how visible your brand is inside AI answers from ChatGPT, Gemini and Perplexity.
The free plan covers one demo project with 10 reports per day – enough to test the core workflows – and a 7-day trial unlocks the full suite. Paid plans start at the SEO tier ($139 monthly or $117.33 billed yearly) with 500 keywords tracked daily, scaling through Starter ($199) and Pro+ ($299) for larger sites and AI visibility features.