Leonardo.Ai (now part of Canva) is the workhorse alternative to Midjourney for creators who need control: fine-tunable models, a real-time canvas, element and style references, upscaling and background removal in one dashboard. The Phoenix model family handles text rendering and prompt following well for product, concept and game art.
A free plan grants 150 fast tokens daily, so you can build a real workflow before paying. Paid tiers add private generations, bigger token banks that roll over for three months, video generation and team seats.